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It is critical that before introducing a product or service to China, marketing content, collateral and audio & video materials to be used should be translated into Mandarin Chinese with proper sensitivities to localization. Poorly translated and culturally inappropriate content is awkward at best or at worst potentially offensive to the target audience and may lead to a delayed or even failed market entry.

There are three mistakes that some companies make when it comes to English Chinese translation and content localization:


i) They think English is good enough. However, most Chinese, including those who speak English well, still prefer to read Chinese.

ii) They think any native speaker of Mandarin Chinese is able to do the translation. Quality translation requires the mastery of both English and Chinese, requires translation techniques that can only be acquired through continuous practice, and requires broad knowledge of the specific subject matter pertaining to the translation.

iii) They use Google translation or other software translation without any human proof-reading and editing. In most cases, the results are not acceptable to native speakers of the target language.

KGA's team offers its two decades of expertise and experience in translation and localization to help companies generate authentic and superior Chinese content. We are a voting member of American Translators Association (ATA). In addition to working with corporations, we work with academic institutions such as Columbia University.

KGA can help you:


  • Translate, review or proof-read the translation of websites, marketing collateral, such as presentations, PowerPoints, white papers, reports, audio & video materials
  • Assist with your team in content localization such as planning, supervising translation team, reviewing/proof-reading content
  • Facilitate business meetings, forums, customer visits or cross-cultural executive trainings

KGA's expertise covers the following:

  • ecommerce
  • Financial Services
  • Food & Wellness
  • Industrial
  • Investment Banking
  • International Business
  • Macro Economics and FOREX
  • Media & Entertainment
  • Private Equity and Venture Capital
  • Sales, Marketing and Public Relations
  • other

Please contact us . We look forward to working with you.

Recommended Reading: Why Google Translate Could Make you Look Like a Fool